VCD 13000 Lecture Notes - Lecture 7: Jan Van Eyck, Johannes Gutenberg, Times New Roman
20 Jan 2019
School
Department
Course
Professor
Document Summary
Chapter 7: typography: type bombards your everyday life from the second you wake up before you read the actual newspaper, typography is the voice of the printed page, type can enhance or destroy your message. Johannes gutenberg: 1448, developed the printing press and movable type, pi-sheng, chinese alchemist invented movable type, gutenberg bible, typeface: textur. Ink: jan van eyck and linseed oil, paper/parchment, papyrus and vellum, press. Includes all of the variations of a type design in all sizes. Legibility: how easy it is to distinguish one letter from another in a particular typeface, clean, consistent, uncomplicated design features. Readability: how easily words, phrases, blocks of copy can be read, readability depends on a few factors, letter spacing, leading, case, layout. Letter spacing: refers to the space between letters in a word; also known as tracking . Kerning: the addition or reduction of space between two specific characters to make more even spacing and typographic color.
