PSY 11 Lecture Notes - Lecture 2: B. F. Skinner, Human Resources, Genetic Programming
5 Apr 2016
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Document Summary
Application of psychology at the workplace, marketing, advertising, etc. Also may be teaching and/or doing research at universities. Interested in using psychology principles and knowledge in the workplace. Human resources department, employee conlicts, designing the work environment. Guide companies on attracting consumers through things like advertising. *both clinical and industrial-organizational apply psychology principles in their workplace and use it to solve problems applied areas. Learning involves understanding the process of how species (animals) learn. Motivation and emotion interested in causes of motivation & emotions ex. ) feelings triggering behaviors. Cognition focus on understanding thinking and higher level learning ex. ) human memory and creativity. Developmental study diferent levels (ages) of people ex. ) A 5 year old boy versus a 20 year old male. Physiological psychology and biology, how the brain inluences behaviors. Social study people in groups ex. ) interactions, behaviors sparked by social contact. *these are not applied specialities, they focus on producing knowledge (mostly from something speciic).
