ECON 1 Lecture Notes - Lecture 28: Sales Process Engineering, Robotic Process Automation, Natural-Language Processing
Document Summary
Summary how artificial intelligence will change the future of marketing . The authors propose a multidimensional framework for understanding the impact of ai involving intelligence levels, task types, and whether ai is embedded in a robot. In the future, artificial intelligence (ai) appears likely to in- fluence marketing strategies, including business models, sales processes, and customer service options, as well as customer behaviors. A survey by salesforce shows that ai will be the technology most adopted by marketers in the coming years. In order to do so, marketers need a pathway and timelines along which ai is likely to develop. Also, people worry about ai, they have concerns. Marketing should take a lead role in addressing these questions. The impact of ai varies by industry; the impact of ai on marketing is highest in industries such as consumer packaged goods, retail, banking, and travel frequent. Contact, large number of customers, vast amounts of customer transaction data and customer attribute data.
