ECON 1 Lecture Notes - Lecture 9: Risk Management, Search Engine Optimization, Longest Path Problem
Document Summary
Business model and the three core value propositions are likely to form some of your critical success factors: low price/low cost, high differentiation, customer focus. Key pre-launch operating activities: e. g. a working prototype of your product and be able to deliver the product in the required volumes, some key pre-launch activities have implications for future operations. Key operating activities: specific to each business, e. g. location, website, key skills, knowledge etc. Most successful: for branded product or for low-touch products (e. g. music) Key to success: have a good and effective website: should be enable to order easily and quickly, safe (privacy, content needs to be updated regularly, need to create awareness! Search engine optimization (seo): ensures that you catch any customer that searches for your type of product as quickly as possible. Can be expensive if you employ a company to do it.
