ENG ELC 220 Lecture Notes - Lecture 16: Americans With Disabilities Act Of 1990, Aisle, Ikea
23 Oct 2020
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Summary chapter 16 store layout, design, and visual merchandizing. Design consistent with retail"s strategy meeting needs target market, building comp. adv: build loyalty. Store design influences which products customers buy, how long they stay in store, how much they spend design stores in a manner that motivates unplanned purchases: control costs to increase profits. Control costs of implementing store design and maintain store"s appearance. Every store is different so costs of the appropriate design and effect on profit different: meet legal considerations. American disabilities act (ada): calls for: reasonable access to merchandize and services in retail stores built before 1993, full access for stores built after 1993. Large aisles reduces space available for merchandize, but also improves shopping experience. Common trade-off: stimulating impulse purchases making it easy to buy products: determined by customer"s shopping needs (utilitarian vs. hedonic benefits) Giving customers adequate space to shop productively using space for merchandize. Graphics: can reinforce store"s image, e. g. photo panels: call-to-action signage.
