INTBUS 6 Lecture Notes - Lecture 15: Attribution Bias, Collectivism, Ingroups And Outgroups

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Attributional biases in individualistic and collectivistic cultures: a comparison of. Saad siad a. ai-zahrani & a. kaplowitz (1993) The individualism/collectivism distinction led to hypotheses that saudis, in comparison with. Americans, would engage in j) fewer internal attributions, 2) less self-serving bias, 3) more in- group-serving bias (both family-serving and in-group nationality-serving), and 4) more out-group- derogating bias. It was also predicted that in both cultures, immoral behavior and successful achievement would result in more internal attributions than would moral behavior or failure. A sample of university students in each country made attributions from eight vignettes. Americans were more internal and saudis showed more out-group-derogating and intergroup bias. Both cultures also showed the predicted difference in attributions for morality and achievement. Although individual-level measurements showed saudis to be more collectivistic than americans, these measures had no significant effect on attributions, once culture was controlled.

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