INTBUS 6 Lecture Notes - Lecture 21: Grounded Theory, Job Satisfaction, Qualitative Research
23 Oct 2020
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Document Summary
While the reliability and validity of quantitative analysis can be evaluated numerical, the trustworthiness of qualitative analysis depends fundamentally on the rigor of the process used for collecting and analysing the data. Goal: quantify magnitude of variable and relationships and explain causal relationship. Analyses are completely guided entirely by researchers themselves. Ongoing and interactive (data is analysed when collected) Largely inductive (theory that emerges is called grounded theory) Researchers differ in their beliefs about the use of quantifying their data. Member checking: asking key informants to read the researchers" report to verify that the analysis is accurate. After data is collected, researchers engage in a 3-step process of analysis: data reduction, data display, conclusion drawing/verification. Data will be transcribed for further analysis. Interim thought or field notes of the researcher will be added as well. Key participants are asked to evaluate initial research feedback will be included in official data set.
