CMST 1061 Lecture : CMST 1061 Notes September 6th
Document Summary
Rhetoric is the art of using persuasive discourse as a means of addressing public problems before public audience. Persuasion: all the ways people try to in uence the beliefs and behaviors of others through symbolic manipulation and dissemination. Rhetoric is an intentional source-created message with speci c goals towards the audience. Rhetorical artifact: go online and see speech- when you weren"t there at the moment. Because it"s everywhere, and so that you can persuade people to do what you want them to do. No precise origin of rhetoric- we can locate it historically in the cultural traditions of. Began around 467 b. c. in sicily: a guy named heron. Couldn"t be in the government without having the skill of rhetoric. 3 primary dimensions: human beings create messages, symbols are a medium for rhetoric, goal is to persuade (in uence) others. In on rhetoric, aristotle distinguished between 2 kinds of truth: Truths of natural science: didn"t believe rhetoric was based on this.
