STC 459 Lecture Notes - Lecture 2: Press Release, Ap Stylebook, Infinitive
12 Sep 2018
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For immediate release (or hold for release on xxx) If you mention a company, brief explanation of what the company is about. Internet, not internet; email, not e-mail; website, not web site. If it is one sentence, attribute at the end of the sentence. Always start a new paragraph for a quotation. If more than one sentence, attribute after the first sentence and before the rest of the quote. Spell out the first reference then abbreviate future references. Custom lead for a specific audience or news outlet. Step 11: evaluate (should be written in future tense) Formal research: scientific, can be representative of a population. Informal research: subjective, cannot be representative of a population. Generalized statement of what needs to be accomplished. To increase public use of mass transit . Primary: the public the message is intended for. Secondary: the public the message will reach. Intervening: passes information to primary publics and acts as opinion leaders.
