MI 101 Lecture Notes - Lecture 7: Federal Trade Commission, Excess Profits Tax, Rotary Printing Press
Document Summary
Long history (cid:862)f(cid:396)o(cid:373) the (cid:271)egi(cid:374)(cid:374)i(cid:374)g, those (cid:449)ho had p(cid:396)odu(cid:272)ts & se(cid:396)(cid:448)i(cid:272)es to offe(cid:396) used ad(cid:448)e(cid:396)tisi(cid:374)g(cid:863) --> 1st (cid:862)(cid:374)e(cid:449)s(cid:271)ook(cid:863) (cid:894)(cid:1005)(cid:1010)(cid:1006)(cid:1009)(cid:895) Industrial revolution --> manufacturers needed to sell the products they were mass-producing; ads were made by powered rotary printing press (cid:1005)(cid:1012)(cid:1008)(cid:1004)s: ad age(cid:374)(cid:272)(cid:455) fo(cid:396)(cid:373)ed to (cid:862)(cid:271)(cid:396)oke(cid:396)(cid:863) spa(cid:272)e i(cid:374) (cid:374)e(cid:449)spape(cid:396)s. Civil war accelerated the pace of industrialization theme: impact of war on technological development. Explosion of products: 1880s: innovations in manufacturing, new technologies: telephone, electric lights& motors, t(cid:396)a(cid:374)spo(cid:396)tatio(cid:374) i(cid:374)f(cid:396)ast(cid:396)u(cid:272)tu(cid:396)e: (cid:1011)(cid:1004),(cid:1004)(cid:1004)(cid:1004) (cid:373)iles of (cid:374)e(cid:449) (cid:396)ail(cid:396)oad t(cid:396)a(cid:272)k (cid:862)e(cid:454)plosio(cid:374) i(cid:374) the t(cid:455)pe & availa(cid:271)ilit(cid:455) of p(cid:396)odu(cid:272)ts(cid:863) Mass media (news- papers & magazines) mass advertising. Advertising business (cid:862)full se(cid:396)(cid:448)i(cid:272)e(cid:863) ad age(cid:374)(cid:272)(cid:455) pla(cid:374)(cid:374)ed (cid:272)a(cid:373)paig(cid:374)s: civil war to w wi advertising became more complex, creative, expensive & larger in scale, created & produced ads, placed them in most appropriate media, adopted professional standards & self-regulation. E(cid:396)a of the (cid:862)(cid:373)u(cid:272)k(cid:396)ake(cid:396)s(cid:863) ; (cid:449)e(cid:396)e jo(cid:396)(cid:374)alists who uncovered bad things like bad practices. Government regulation(ftcest. 1914) self-regulation (e. g. , audit bureau of circulations)
