COMMUN 1200 Lecture Notes - Lecture 8: Comparative Advantage, Pathos
Document Summary
Nature of persuasive speeches: goal: persuasive speaking should motivate the audience. Adopt ideas, values, or beliefs: speakers want the audience to: Take a specific action: strategic discourse. Process of developing purposeful communication, that selects ethical arguments to achieve rhetorical purpose: speakers who understand their audience will : Persuasive speech claims: fact claims: true or false, value claims: moral judgment, policy claims: advocate action/approval by organizations or members. Explain how your argument aligns with audience values. Ethical persuasion: help your audience make an informed decision, research your facts, note any biases, attribute your research properly. Organize your persuasive speech: fact claims: Causal pattern: when one main point leads to another. Comparison pattern: claims two things are similar/different. Categorical pattern: each main point reflects a different reason that your claim is true: value claims: Criteria-application pattern: one point establishes standards for the value claim and next point applies to thesis.
