MIE 480 Lecture Notes - Lecture 19: 24 Hour Fitness, Life Time Fitness, Sports Club
20 Jul 2020
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Step 1: competitive analysis: once in your groups, you"ll need to begin researching your competitors in the health club industry and their strategy for gaining and retaining customers. The health and fitness club industry gained increasing popularity during the 1970s and 1980s, and the trend hasn"t slowed down. While people are becoming more and more conscious about their health, fitness facilities and companies are constantly having to come up with new and innovative ways to capture their attention and actually get these people into their gyms. According to the ihrsa, in 2018 the health club market was worth . 2 billion globally, a figure that has increased every year since 2008. In 2010, the us health club industry served a little over 50 million people, and now in 2019, it serves 71. 5 million consumers. Between 2017 and 2018, the us gym industry revenue also grew by 7. 8%. Globally, la fitness (. 1 billion), konami sports & fitness (. 02 billion), and life time.
