FIN30210 Lecture 7: FIN 30210 Lecture 7: Man Econ: 2-13-17 - Homework 3 / Lesson 4 Continued

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13 Feb 2017
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We know this because of the positive 1. 5. Also an increase of prices by a dollar results in a 1. 5 increase. If goods are elastic, we"ll increase revenue and decrease price. Change in price overwhelms the reduction in quantity, so revenue goes up. Goal is to maximize total revenue, so want to find the quantity that will maximize revenue. Then you can plug it into your demand function to find out the price you need to charge to maximize revenue. Steps to knowing how to maximize revenue. Step 1: p in terms of q. Step 2: you need to multiply it by q to determine the demand function. Step 3: in order to maximize, we need to take the derivative with respect to q. Can replicate that idea by taking the derivative. Step 4: solve for a q that maximizes our revenue. Problem 4. 8: ultimate goal is to determine how to maximize revenue.

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