POLS 43001 Lecture Notes - Lecture 4: Political Action Committee, Nonpartisanism, Field Experiment
17 Nov 2016
School
Department
Course
Professor
9/26/16
● Rob calls are ineffective
● Nonpartisan mail is the second most effective behind meeting with a voter at their house
● What is a field experiment?
○ Have 2 experimental groups with the fertilizer and then one of the groups without
the fertilizer
○ Knocking on doors to see voter turnout on campus
○
9/28/16
● Download Audacity for radio ad white paper
● Go to mixter.com to find sounds for the radio ad
10/3/16
● Read Johnson chapter on Monday instead of for Wednesday
● Gerber and Green and making shame more effective:
○ Generate an action plan
○ It can be affective to play off emotions
● This weeks takeaways:
○ Don’t be blah
○ Choose the right media for your message
10/26/16
● Takeaways
○ Early money is the best money
○ one does not win on money alone
● Early money is good because it allows you to establish yourself as a credible candidate
● Will you be viable?
● You can define your opponent early with it
● spend money on raising more money
● The invisible primary
○ most candidates raise money and create organizations before primaries begin
○ those who don’t do well here typically don’t do well in the visible ones
● PACs have limits
● Super PACs
○ independent expenditure-only committees
○ can raise and spend unlimited money, as long as there is no coordination
○ can discuss tactics openly in the media
○ you have to disclose donors, but if it’s a 501c(4) then you don’t have to disclose
where the money is coming from
10/31/16
● Takeaways
○ Join the party
○ interest groups are your friends
● 20 things that political parties do:
○ Handpick a candidate
○ Form alliances/coalitions
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
Nonpartisan mail is the second most effective behind meeting with a voter at their house. Have 2 experimental groups with the fertilizer and then one of the groups without the fertilizer. Knocking on doors to see voter turnout on campus. Download audacity for radio ad white paper. Go to mixter. com to find sounds for the radio ad. Read johnson chapter on monday instead of for wednesday. Gerber and green and making shame more effective: It can be affective to play off emotions. Choose the right media for your message. One does not win on money alone. Early money is good because it allows you to establish yourself as a credible candidate. You can define your opponent early with it. Most candidates raise money and create organizations before primaries begin those who don"t do well here typically don"t do well in the visible ones. Can raise and spend unlimited money, as long as there is no coordination.
