POLS 43001 Lecture Notes - Lecture 1: Silent Generation
7 Sep 2016
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Can"t base your campaign on salvageables (first reading said independents don"t exist) There"s probably no way to get true independents out to vote at this point. If you have money, spend it on the saints. True independents don"t like identifying with a single party. Also, not as consistent on what they decide to vote on. Toss-up voters: don"t vote consistently with either democrats or republicans (truly in the middle) Base voters: people who turn out for your party no matter what (doesnt take a lot of convincing) Leaners or soft partisans: say they"re independent but actually lean toward a particular party. Base voters are pretty strong: about 21% said they would vote for bail marceaux. Base voters are almost surely smaller than the base-voting share: base voters < base voting share. Base voting share= % of voters you"re likely to get in a certain election (includes both your base and your leaners)
