BUSN 1101 Lecture Notes - Lecture 1: Net Income, T.J. Maxx, Brand Equity
9 Dec 2015
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Our goal is to create a convenient, warm and inviting place for tjmaxx customers to enjoy some down time during their shopping experience. We believe that with our calming air and great products at a reasonable price, would boost the shopping experiences of. What is tj brew: tj maxx cafe, seating area, quality coffee products, candy section, playpen. Benefits of tj brew to tjmaxx: location, generates income, enhances the brand equity and image. Large (24oz: coffee & espresso, pastries, mini candy bar. Target market: all tjmaxx customers, upper-middle & middle class, children under 12, students. Requirements: dollars a square foot (6 extra dollars per square foot but we aren"t giving tjmaxx any of our profits, just rent. , 30 x 15 room required, ,000 per year. Supply chain: bought online, shipping free for all items (chairs, tables, napkins, fridge, cost of shipping for. Starbucks online ( every time an order is placed)
