COMM 1225 Lecture Notes - Lecture 1: Scientific Method, Payne Fund Studies, Harold Lasswell

• School: Northeastern University
• Department: Communication Studies
• Course: COMM 1225
• Professor: Mello Susan

Document Summary

Theory scientifically testable ideas that attempt to explain a relationship between concepts. Maps a tool to grasp an elusive which help focus attention guiding us through unfamiliar concept territory. Communication theory helps us to: explain why communication affects us in certain, sometimes different ways, guide empirical research by providing structure for scientifically testing hypotheses, predict t he potential effects of new content and emerging media platforms. Fear appeal theory describes a strategy for motivating people to take a particular. Limited capacity theory (lc4mp) assumes humans have a limited capacity for action by arousing fear cognitive processing of information, as it associates with mediated message variables. When a message processor decides to pay attention to a message because it appeals to their interests, and they allocate resources to information processing, the controlled message engagement subprocess begins. Historians are usually limited to assessing cause-and-effect relationships involving when the effects seem obvious and powerful in retrospect.