COMM 2040 Lecture Notes - Lecture 1: Internal Communications, Acronym
Document Summary
Set 1 manages and specialists create and maintain a favorable public image for their employer or client. What is a pr speacialist? handle organizations communication with public (must understand attitudes and concerns of people they interact with to maintain cooperative relationships) *identify main client groups and determine the best way to approach them. *draft speeches and arrange interviews evaluate advertising and promotion programs. *develop and carry out fundraising strategies for an organ. by identifying and contacting potential donors. *sponsor corporate events to help maintain and improve the image and identity of their organizations or client. *help to clarify their organization point to audience through media releases and interviews. *observe social, economic, political trends that could affect the organization and recommend ways to enhance the firms image. *work with advertising and marketing staff to make sure that ad. campaigns are compatible with the image of company. Global expenditures rise of internet and social media boosted pr.
