PS 100 Lecture Notes - Lecture 8: Snail Mail, The Literary Digest, Sample Size Determination
19 Dec 2016
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Document Summary
Polls often present conflicting evidence about the public"s opinion on political issues. President used this a leverage; blank check from congress. Public support for invading iraq grew after the war began. Casualties grew; little visible progress toward stable or democratic iraq. Public support for the war and president eroded. Satisfaction that the war had at last deposed a murderous dictator. Became a polarizing issue in 2004 presidential election. Increased unpopularity of war made it an early issue in 2008 election. One definition that has endured for three decades states that public opinion consists of (cid:685)those opinions held by private persons which governments find it prudent to heed. (cid:686) These guarantees allow citizens to express their views freely and compel government leaders to pay attention. Modern efforts to measure, shape, and exploit public opinion have spawned two linked industries. Literary digest predicts landon victory over f. d. Emergence of marketing research to determine consumer needs for manufactured items.
