Communication Studies A100 Lecture Notes - Lecture 18: Toothpaste
28 Dec 2020
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Document Summary
Acts as an incentive for research to be done. Research can be used by anyone anywhere in all sorts of. Brings subjects of health to the forefront of public discussion. Provides a budget for government agencies to advertise health realms stuff. Ex: kellogg had the budget to advertise high fiber-low cancer cereal when the nci didn"t have the budget to publicize it. Increased media coverage on a particular topic. Ex: increased media coverage for health foods in general due to increased advertising about heath concerns in food. Increased consumer awareness of a particular topic. Ex: increased consumer awareness about high-fiber diets led to a rise in sales of high fiber cereals across the board, even though some of them weren"t advertised as having any health benefits. Ex: increased dental hygiene from toothpaste advertising and stuff. When advertisers talk about how their product is less-bad than other products. Bring to the public, issues of the problems with products.
