Psychology A185 Lecture Notes - Lecture 26: Ciliary Muscle, Optic Nerve, Far-Sightedness

• School: Orange Coast College
• Department: Psychology
• Course: Psychology A185
• Professor: Norris

Document Summary

James vicary"s subliminal messages urged audience to drink coca-cola and eat popcorn , and was claimed to increase popcorn/soft drink sales falsified data. Bruce & valentine (1986) developed priming, which means that if you show something related to subject (subliminal priming) and then you show the subject, people recognize these subjects quicker. Fitzsimons et al. (2008) showed subjects the apple and ibm logo for 20 milliseconds. It was noticed that subjects who were shown the apple logo was more creative when answering the question about the difference uses of a brick. Cornea: protective structure at front of the eyeball and is involved in bending light. Pupil: adjustable opening that can dilate or constrict to control amount of light entering eye; size is controlled by muscles in the iris. Iris: coloured part of the eye that are actually ciliary muscles that control pupil size: dimness dilation of pupil to let more light into eye, brightness constriction of pupil.