BUSML 3380 Lecture Notes - Lecture 1: Taco Bell, Southern Electric, Starbucks
24 Jun 2017
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Intensive: getting all products in the hands of all customers across a broad market geography: ex: coca-cola, types of distribution strategies. Getting products in the hands of all customers across a broad market geography. Occupying a strategic position among a small number of customers or in a select region. A loyal following within a product niche or limited geography. Everyday items like groceries, low-cost consumer electronics, and quick-service restaurants like. Products and services that enjoy a loyal local/regional following, including clothing, climate-specific gear, and food items, like raclitte cheese france and southern. Intentionally reaching a limited number of customers to maintain prestige. Internal alignment corporate, marketing: external alignment right for customer, also other members of supply chain align, four major types, planning based supply chains. Forecasts generated independently throughout supply chain position by position, forecasts drive production and distribution; little to no coordination. Manufacturing strategy make to stock (mts) is employed throughout the supply chain.
