COMM 2367 Lecture Notes - Lecture 2: Abu Ghraib Torture And Prisoner Abuse, Communication Accommodation Theory, Meat Packing Industry
22 Aug 2016
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2 factors to consider in structuring a message: message sidedness. If you mention, but don"t refute the opposition, then its less compelling than one sided: conclusion drawing. Clear, explicit conclusions are the most persuasive. Use of factual statements, quantitative information, opinions advanced by (other) credible sources (not from speaker) Use of characters, plotlines, and dramatic devices. Works by transporting us to different places, encouraging identification with characters, developing relationships with characters * Central processing (cognition based: narrative carries weight when: Frame: overarching way an idea is communicated. Define a problem and recommend a solution. Examples: estate tax vs. death tax , 90% survival vs. 10% mortality, global warming vs. climate change . Various factors can influence persuasion: speed of speech. As a peripheral cue for low-involvement processing. Effects of speech rate depends on contextual factors. Similarity in rate between communicator and audience. Topic of the message: speech and power.
