RFPD 1100 Lecture 11: RFPD 1100 Chapter 3 Part 3
26 Dec 2016
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Rfpd 1100 chapter 3 part 3 and chapter 4: postmodernism (late 20th century) is the term useful in summarizing some present-day trends in consumer life, four characteristics of consumer culture. = increasingly difficult to read appearances clearly: communication through dress= increasingly complex, a time characterized by media and commodity saturation, in a marketplace that may seem more global than personal. In times of intense societal change, we (collectively) become more concerned about representing who we are by how we consume: by what we buy and how we use and display it in our expressions of identity to others. New way of seeing the world- pluralistic and democratic, expressive and creative. Body is a foundation for garments but is also manipulated and decorated. (cid:862)the (cid:271)od(cid:455) is a (cid:272)a(cid:374)vas for self-e(cid:454)pressio(cid:374). (cid:863) Can be: pierced, tattooed, injected with chemicals to remove wrinkles, liposuctioned, moisturized, etc. Changes with: food intake, exercise, age, and varies by gender and ethnicity.
