COMM 114H Lecture Notes - Richard Whately, Stock Issues, Psychographic
5 Mar 2013
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Document Summary
Argumentation - a form of instrumental communication relying on reasoning and proof to influence belief or behavior through the use of spoken or written messages. Argumentation is a set of concepts or ideas. Audience: consists of one or more persons capable of being influenced of the arguers message - accept or reject it. Rules of engagement: general rules, field specific rules - specify degree of persuasion that the audience demands in the evidence they have heard or read. Mode of resolution: how do you end your argument. Demographic - sex, marital, political affiliation, education, economic & professional status, ethnicity, cultural heritage. Psychographic - shared attitudes, values, beliefs, emotional status. Rhetoric: the communication skills necessary to fulfill decision making needs. Grounded in choice and designed to persuade or change the listener. Rhetorical: how we use communication skills to teach others. Logical: series of formal rules from informal ones.
