COM 111 Lecture 3: ITC class 3
30 Oct 2016
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Document Summary
Forces of change: new media technologies and communication platforms, changing demographics and cultural shifts. Minorities now compromise a majority in many places. 2008 census -> 5 mil americans belong to 2 of more races. American colleges- much more progressive view on students, learning and culture, over 670,000 students on college campuses gaining a much broader vision of america than their parents: cultural identity. Gender sexual identity, race, ethnicity, age, physical ability, class, regional. !1: diversity and cultural challenges in human communication. Culture- language, values, beliefs, traditions and customs people share and learn. In groups- groups with which we identify. Out groups- groups which we view as not like ourselves. Ethnocentrism-attitude that one"s culture is superior to others, or that world revolves around your culture. Prejudice- unfairly biased attitudes toward an out-group: common cultural values and norms. High context- relies heavily on subtle, nonverbal cues to maintain social harmony. Low context- uses language primarily to express thoughts, feelings and ideas directly.
