JRN185 Lecture Notes - Lecture 14: Major Appliance
29 Apr 2020
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Document Summary
Income from advertisement sales is an integral component of the economic model that underpins newspaper businesses. Only big source of revenue in paid-for newspapers. Apart from that generated from the selling to the paper"s buyer. That"s why advertising departments are a vital part of every newspaper business. Huge sales staff constantly on the phone selling inventory, incentivized by performance incentives. Price the newspapers will charge for ads is determined by the newspaper"s selling and the readership"s demographic "efficiency" Amount and value of ads produced is determined by the newspaper pagination. Since wapping gave management the freedom to increase pagination at will, pagination has greatly increased. Franklin tracks shifts in pre- and post-wapping pagination. With the sun changing, for example, from an average of 32 pages per issue in. The corresponding figures are 28 and 72 for the guardian, 178 and 362 for the. Sunday times, and 64 and 220 for the mail. Newspapers also introduced new sections and magazines.
