COMM 100 Lecture 8: Chapter 3 Newspapers (part 2)
Document Summary
In large cities such as ny, as many as 10 newspapers competed for readers at once, so the publishers looked for new ways to expand their audience. Revised the penny press sensationalism and printed newspapers. Hearst sent a reporter to cover the story. Yellow journalism: fro(cid:373) yellow kid featured i(cid:374) (cid:862)hoga(cid:374)"s alley(cid:863)(cid:272)o(cid:373)i(cid:272) strip (this is where the term yellow journalism comes from) It is also called jazz or tabloid journalism. Tabloid journalism then and now: then- woman dead, electric chair, now- celebrities, affairs, high life news. With the rise of unions, salaries for reporters at union newspapers rose and this eventually led to a sense of professionalism, including a code of ethics. Competition with radio and tv: declining readership. News stories run about 600 words: wall street journal. Have regional and national distribution/news: new york times. Distributed by satellite to local printing plants. Previously more than 2 million daily readers. Internet editions: most launched in late 1990s.
