COMM 168 Lecture Notes - Lecture 15: Rupert Murdoch, Metropolis Daily, Local Tv Llc
Document Summary
But good journalism was good business: in monopoly situations, owning a newspaper can be a license to. The golden age of newspapers was actually the golden age of news. Circulation (sale of the paper: at best break even . Advertising newspaper readers good demographic: highly educated, high income, white collar, urban or suburban. Trading dollars for dimes: print ads vs. digital. Print newspapers still find more revenues from print ads. The problem: digital ads bring about 1/10th the revenue. Fast growth: 15 20% a year. Mobile now bigger than desk top (2015) But: advertising with news doesn"t mean the revenue goes to content generators. The news organization: google and facebook take 70% of mobile digital ads. Fewer newspapers: 1,730 in 1981, 1,382 today. Fewer readers: 61 million daily in 1988, 48 million today. Fewer journalists: 56,000 in 2001, 41,500 today.
