COM 31800 Lecture Notes - Lecture 19: Pink Ribbon, Blue-Collar Worker, Best & Co.
16 Apr 2019
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Mcdonalds"s golden arches and susan g. komen foundation pink ribbon. Gender & color: ladies" home journal article in june 1918 said, "the generally accepted rule is pink for the boys and blue for the girls. The reason is that pink, being a more decided and stronger color is more suitable for the boy, while blue, which is more delicate and dainty, is prettier for the girl. " In 1927, time magazine printed a chart showing sex-appropriate colors for girls and boys according to leading u. s. stores. In boston, filene"s told parents to dress boys in pink. So did best & co. in new york city, halle"s in cleveland and marshall field in chicago. Color and persuasion: colors have attitudinal associations. In old westerns, good guys wear white hats, bad guys wear black: brides wear white to symbolize purity, red is associated with sexiness, black attire signifies formality, going green is trendy and eco-conscious.
