STC 101 Lecture Notes - Lecture 6: Gallup (Company), Uptodate, United States Census Bureau
24 Feb 2017
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Document Summary
Definition: research is the controlled, objective, and systematic gathering of info for the purpose of describing and understanding. Secondary research: research using existing data and information. Used to find expert advice, to track press coverage, to keep up-to-date on topics (lexus nexus) Quick scan of social media, twitter feeds. Quantitative research: focuses on the breadth of info, accuracy, and generalization, validity, and reliability. Random or probability sample: attempts to get a stats random cross-section of an intended audience. Sample size: national; polls 1,000-1,500 people, with 3% error. Questionnaires: specific, quantitative info from an audience. Use categories to gather age, education, income. Offers control of who receives large geographical area. Companies pick one or two questions on a large survey or gallup poll. Only provides small snapshot of topic ;but wide range of people. Attract visitors to site through an email, be brief, variety of questions.
