MKTG-430 Lecture Notes - Lecture 28: Linkedin, Microblogging, Image Sharing
Advertising on social media channels
The Different Types Of Social Media Platforms To Serve Ads:
▪ Social networking (Facebook, LinkedIn, Google+).
▪ Microblogging (Twitter, Tumblr).
▪ Photo sharing (Instagram, Snapchat, Pinterest).
▪ Video sharing (YouTube, Facebook Live, Periscope, Vimeo).
These are the best places to invest your ad money right now.
▪ Facebook Advertising
▪ Instagram Advertising
▪ YouTube Advertising
▪ Twitter Advertising
▪ Pinterest Advertising
▪ LinkedIn Advertising
▪ Snapchat Advertising
Facebook Advertising
▪ Common examples of content for social media advertising campaigns include:
▪ Whitepapers.
▪ Ebooks.
▪ Product coupons.
▪ Sitewide discounts.
▪ Limited-time offers.
▪ Giveaways.
▪ Free shipping.
The average cost per click (CPC) of Facebook ads as of 2016 was roughly .28 cents and the cost
per 1,000 impressions (CPM) was $7.19.
There are 3 core parts to setting up and running successful Facebook ad campaigns
▪ Setting up your ad
▪ Setting up targeting
▪ Setting up retargeting
When someone visits your website and takes an action (for example, buying something), the
Facebook pixel is triggered and reports this action. This way, you'll know when a customer took
an action after seeing your Facebook ad. You'll also be able to reach this customer again by
using a custom audience. When more and more conversions happen on your website, Facebook
gets better at delivering your ads to people who are more likely to take certain actions. This is
called conversion optimization.
Instagram Advertising
▪ Istagra’s engagement rates are 58% higher tha Faeook’s ad 2,000% higher
tha Twitter’s.
▪ It is also worth noting that Istagra’s user ase skews heavily to the 18-29 range and
slightly more toward females and minorities.
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
The different types of social media platforms to serve ads: social networking (facebook, linkedin, google+), microblogging (twitter, tumblr), photo sharing (instagram, snapchat, pinterest), video sharing (youtube, facebook live, periscope, vimeo). These are the best places to invest your ad money right now: facebook advertising. Instagram advertising: youtube advertising, twitter advertising, pinterest advertising, linkedin advertising, snapchat advertising. Facebook advertising: common examples of content for social media advertising campaigns include, whitepapers, ebooks, product coupons, sitewide discounts, limited-time offers, giveaways, free shipping. The average cost per click (cpc) of facebook ads as of 2016 was roughly . 28 cents and the cost per 1,000 impressions (cpm) was . 19. There are 3 core parts to setting up and running successful facebook ad campaigns: setting up your ad, setting up targeting, setting up retargeting (cid:862)when someone visits your website and takes an action (for example, buying something), the. Facebook pixel is triggered and reports this action.
