01:098:242 Lecture 11: Chp 1 -- Globalization Reverses Course

• School: Rutgers University
• Department: Asian Studies
• Course: 01:098:242
• Professor: Schalow

Document Summary

Sushi reverses course: consuming american sushi in tokyo. (cid:862)what does the history of culinary exchange tell us a(cid:271)out glo(cid:271)alizatio(cid:374) pro(cid:272)esses? (cid:863) 2 (cid:862)glo(cid:271)alizatio(cid:374) a(cid:374)d history: is glo(cid:271)alizatio(cid:374) a (cid:374)e(cid:449) phe(cid:374)o(cid:373)e(cid:374)o(cid:374)? (cid:863) Id(cid:374)ey w. mi(cid:374)tz, (cid:862)asia"s co(cid:374)tri(cid:271)utio(cid:374)s to world cuisi(cid:374)e,(cid:863) japanfocus. org #3135 (2009) 9 pp. Matthe(cid:449) alle(cid:374) & ru(cid:373)i aka(cid:373)oto, (cid:862) ushi re(cid:448)erses (cid:272)ourse: (cid:272)o(cid:374)su(cid:373)i(cid:374)g a(cid:373)eri(cid:272)a(cid:374) sushi i(cid:374) tokyo. (cid:863) japanfocus. org #3481 (2011) 12 pp. Sushi mystique: murasaki (soy sauce) agari (green tea) Have you ever eaten sushi: yes, no. Have you ever made sushi yourself: yes, no. Ushi is a (cid:862)japa(cid:374)ese(cid:863) di(cid:374)(cid:374)er or appetizer (cid:894)fi(cid:374)ger food(cid:895) Ushi is as (cid:862)(cid:272)reati(cid:448)e(cid:863) as it is deli(cid:272)ious. (cid:862) ushi re(cid:448)erses (cid:272)ourse: (cid:272)o(cid:374)su(cid:373)i(cid:374)g a(cid:373)eri(cid:272)a(cid:374) sushi i(cid:374) tokyo(cid:863) According to allen & sakamoto, how is american sushi marketed in tokyo: as so(cid:373)ethi(cid:374)g (cid:862)fu(cid:374)(cid:863) to eat (cid:894)(cid:373)arketi(cid:374)g playful(cid:374)ess(cid:895), as something healthful to eat (marketing health), both ways of marketing are used (playfulness and health). Industrial chic d cor, high prices, emphasis on fun.