04:189:101 Lecture Notes - Lecture 14: Social Presence Theory, Understanding Media, Mass Media

• School: Rutgers University
• Department: Communication and Informatio
• Course: 04:189:101
• Professor: Linardopoulos

Document Summary

A source sends a message through a medium to a receiver producing some effect. Mass medium - technology that carries messages to large number of people. Media characteristics: synchronicity - how long it takes for feedback to be transmitted, social presence - how personal, sociable, and warm the process of communication. Interactivity - degree of interaction and control over message content or timing appears to be. Interactivity: low to high: one way vs. two way information exchange, degree of control over communication event, adjust or tailor the interaction based on feedback. Availability of multiple cues: technological features that create or manipulate communication using a specific communication mode, visual cues, auditory cues, tactile cues, verbal cues. Cues ---> social presence: how personal, sociable, or warm is the process of communication, social presence: low to high, technological cues mimic f2f feel of medium.