04:192:200 Lecture Notes - Lecture 6: Enthymeme, Syllogism, Consubstantiation

• School: Rutgers University
• Department: Communication
• Course: 04:192:200
• Professor: C R A I G Scott

Document Summary

Rhetorical theory: general: oldest area of communication theory, rhetoric, refers to the use of available means of persuasion, typically involving language, has both positive and negative connotations, rhetorical theories, wide range of models and devices used to: Improve one"s rhetoric: study/understand the use of rhetoric by others, mainly falls in interpretive paradigm. Aristotle"s the rhetoric: key assumptions, communicators must consider audience, communicators must use a number of proofs , three artistic proofs, logos: focused on content; logic/evidence/rationality, pathos: emotional appeal, ethos: character of the speaker (trust, moral, character, goodwill, qualifications, etc. ) Aristotle"s syllogisms & enthymemes: syllogism: deductive 3-part argument, major premise: ex. Governor z is a politician: conclusion: ex. Governor z is deceitful: enthymeme: syllogism whose function is rhetorical persuasion (bitzer, audience fills in missing premise or conclusion, audience is more persuaded when they can participate in this way. I am from colorado, and colorado is beautiful, so i am from a beautiful state.