04:192:200 Lecture Notes - Lecture 10: Image Sharing, Podcast, Denis Mcquail
28 Jan 2020
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Document Summary
What is social media? television, in movies, recordings, print, and on the web. Media refers to large organizations responsible for producing the content we see on. Social media refers to digital technologies that allow people to connect, interact, These media forms vary in nature and purpose but blogs, social networking websites, podcasting, video and photo sharing sites and discussion forums produce and share content (lewis, 2010, p. 2) Social media and traditional media are different because social media are based on user-generated content (vs. institutional content ) Social media were originally intended to aid people in achieving personal goals, now they are also used to achieve professional goals. There is little evidence that social media are different from any other channel available to communicators. Rogers" (2003) diffusion of innovations theory provides a framework for understanding why some inventions become popular and others never really catch on. An innovation is an idea, practice, or object perceived as new.
