04:192:200 Lecture Notes - Lecture 5: Interactive Media, Technological Determinism, New Media

• School: Rutgers University
• Department: Communication
• Course: 04:192:200
• Professor: Craig Scott

Document Summary

New media, new communication technologies, digital media (vs. old and mass media). Computer-mediated communication, or cmc (in comparison to face-to-face, or ftf) Social media, mobile media, etc. (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Key dimensions of communication technologies: time (synchronous asynchronous) ( & , space (co-located remote/distant, capacity. Data, text, audio, still image, moving image, other; multimedia (cid:1) (cid:1) (cid:1) (cid:1) (cid:1: interactivity, control (ability to edit/change) (cid:1) Technological determinism (technology causes certain things to happen. ) Social factors and users/people cause change (things to happened). Socio-technical and social shaping views (if you want to understand anything, you need to consider both social and technology). Social and technical mutually influence; technology affords certain options for users. People use guns to kill people. (cid:1) (cid:1) (cid:1) (cid:1) (cid:1) Media richness theory (daft & lengle) (see book chapter for details) Each communication medium has fixed and inherent properties that shape its richness. Only mixed/limited support in empirical testing. (cid:1) (cid:1) (cid:1)