04:192:201 Lecture Notes - Lecture 26: Social Marketing, Health Care, Health Communication
3 Apr 2016
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Document Summary
Health communication iclicker, put it in your fucking bag. Deiniion: the study and use of communicaion strategies to inform and inluence individual decisions that enhance health. Health communicaion inquiry is usually problem-based, focused on idenifying, examining, and solving health care and health promoion problems. 2 branches: health communicaion campaigns, health care delivery. Social scieniic inluences: psychology, persuasion/social inluence, medical sociology, the role of theory. Short acion verbs (bolded in example) change/solve problems. A campaign is intended to generate speciic outcomes or efects in a relaively large number of individuals usually within a speciied period of ime and through and organized set of communicaion aciviies. Efecive: deine the communicaion campaign goal, deine the intended audience, create messages, pretest and revise messages/materials, implement the campaign, brainstorm messages with a concrete goal (?) Social markeing: the use of markeing principles to inluence human behavior in order to improve health or beneit society, 4 p"s.
