04:192:300 Lecture Notes - Lecture 11: Codebook, Content Analysis, Qualitative Property

• School: Rutgers University
• Department: Communication
• Course: 04:192:300
• Professor: M E A R A Faw

Document Summary

Content analysis and field research methods -- tuesday april 4. Can study communication in current time or draw on archives to look at the historical trajectory of communication phenomenon. Well-suited to examine questions involving the media or sone form of textual communication (text, twitter posts, etc) In content analysis, it is strictly the what . How to manual for how to do the research. What might our units of analysis be when we compare . Casualty figures battalion rosters, medical reports. Closely tied with the units of analysis. Since we cannot code for everything, we have to decided where we plan to focus our efforts. Ex: mainstream and, ethnic media coverage of immigration. This can be tricky part of content analysis -- how to turn raw information into standardized, usable data. Codebook: a set of instructions for how to identify and count our units of analysis. Can look a lot like a survey.