01:355:100 Lecture 1: SmallChangesMalcomGladwell

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Gives you a sense of what happened. Makes it known that it wasn"t in this time period. 2009, social media changed the way people organize. Activism- organized protest for social or political justice. So-called twitter revolution -> doubtful raising questions about the validity. Uses the fact that moldova doesn"t have twitter to question how effective the twitter revolution really was. They say that twitter is the best and coolest thing. Mississippi freedom summer project: campaign to continue the civil rights movement. Asked for volunteers (white) to participate and they would register the black voters. Realize how dangerous it was for the volunteers to come down and register the black voters. Compared how dangerous it could be to how dangerous it actually was. 1/4 of the volunteers in the program dropped out. Most volunteers had a personal connection to the civil rights movement. How it can be easy to support a cause, but what it actually feels like on the ground.

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