33:620:301 Lecture Notes - Lecture 6: Swot Analysis, Calibration, Intellectual Capital

• School: Rutgers University
• Department: Management and Global Business
• Course: 33:620:301
• Professor: Denis Hamilton

Document Summary

What are the firm"s competitively important resources and. Capabilities: competitive assets - are the rm"s resources and capabilities. Are the determinants of its competitiveness and ability to succeed in the marketplace. Identifying the company"s resources and capabilities: vrin testing: resources and capabilities, testing the competitive power of its resources and capabilities: Is the resource invulnerable to the threat of substitution from different types of resources and capabilities (non-substitutable): managing resources and capabilities dynamically, threats to resources and capabilities. Disruptive competitive environment change: managing capabilities dynamically. Attending to the ongoing modi cation of existing competitive assets. Taking advantage of any opportunities to develop totally new kinds of capabilities. Is the firm able to take advantage of market opportunities and. Overcome external threats to it"s external well-being: swot analysis: is a powerful tool for sizing up rm"s, internal strengths (the basis for strategy, internal weaknesses (de cient capabilities) Intro to management: market opportunities (strategic objectives, external threats (strategic defenses)