33:620:301 Lecture 3: 3 Entrepreneurship

• School: Rutgers University
• Department: Management and Global Business
• Course: 33:620:301
• Professor: dennishamilton

Document Summary

Corporate entrepreneurship entrepreneurial acion within an organizaion. Entrepreneurial management is diferent from tradiional management in these aspects: Strategic orientaion a focus on those factors that are inputs into the formulaion of the irm"s strategy. Commitment to opportunity a commitment to taking acion on potenial opportuniies. Commitment of resources a focus on how to minimize resources that would be required in the pursuit of a paricular opportunity. Control of resources a focus on how access other"s resources. Management structure has fewer layers of bureaucracy between top management and the customer and typically has muliple informal networks. Reward philosophy compensates employees based on their contribuion toward the discovery/generaion and exploitaion of opportunity. Growth orientaion a focus on rapid growth. Entrepreneurial culture a focus on encouraging employees to generate ideas, experiment, and engage in other tasks that might produce opportuniies. Culture the environment of a paricular organizaion.