01:830:321 Lecture Notes - Lecture 7: Little Albert Experiment, Normative Social Influence, Classical Conditioning
16 Mar 2016
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An evaluative orientation toward a specific objects an attitude towards and object can be positive or negative. 3 elements: affect (feeling), cognition (belief), behavior: there is a strong correlation between belief and feelings, not a lot of correlation between feelings and behavior. Almost all attitudes are learned and acquired infants are not born with attitudes infants universally have the same preferences (smell, taste, etc. ) but once they grow older that changes. Cognitively (belief)-based attitudes based on concrete knowledge ie: cost, efficiency, warranty, reliability, etc. Little albert: they repeatedly gave the boy a rat, and then made a loud noise. He paired the loud noise with the rat, and eventually became afraid of the rat: operant conditioning ie: attitudes that have been reinforced, through social approval and disapproval. Behaviorally-based (self-perception) what you body is doing tells your mind what you are feeling from your behavior, you can infer your attitude towards an object.
