B A 350 Lecture Notes - Lecture 4: Cognitive Dissonance, Job Satisfaction, Employee Engagement
Document Summary
Attitude - evaluative statements about objects, people, or events. Components of an attitude, end point is negative attitude towards supervisor. My supervisor gave a promotion to a coworker who deserved it less than i did. Attitudes that people hold determine what they do. Festinger: cases of attitude following behavior illustrate the effects of cognitive dissonance. Cognitive dissonance - any incompatibility an individual might perceive between two or more attitudes or between behavior and attitudes. Research has generally concluded that people seek consistency among their attitudes and between their attitudes and their behavior. Whether a person has direct experience with the attitude. Attitude-behavior relationship is likely to be much stronger if an attitude refers to something with which we have direct personal experience. Job satisfaction - positive feeling about the job resulting from an evaluation of its characteristics. Job involvement - degree to which a person identifies with a job, actively participates in it, and considers performance important to self-worth.
