ECON 102 Lecture Notes - Lecture 11: Market Power, Profit Maximization, Marginal Revenue

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16 Apr 2019
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Goods offered for sale are largely the same. Firms can freely enter or exit the market. Each buyer and seller is a price taker. Price taker - takes the price as given. Change in tr from selling one more unit. Competitive firm can keep increasing its output without affecting the market price. Each unit increase in q causes revenue to rise by p. If increase q by one unit, revenue rises by mr, cost rises by mc. If mr > mc, then increase q to raise profit. If mr < mc, the reduce q to raise profit. Mc curve determines the firm"s q at any price. Shutdown - short-run decision not to produce anything because of market conditions. Exit - long-run decision to leave the market. If shut down in sr, must still pay fc. Cost savings = vc (firm must still pay fc) Firm"s sr supply curve its the portion of its mc curve above avc.

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