BUSN 70 Lecture Notes - Lecture 11: Sheryl Sandberg, Chief Operating Officer
13 Mar 2021
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As chief operating officer, sandberg is charged with controlling facebook"s user growth and increasing the site"s earnings. As second in command, sandberg deals with lawsuits, privacy issues, potential legislation and more. Sandberg announced her next big task: attract more small businesses to facebook. How do you think sandberg"s job as a google executive prepared her to help run. Facebook sells advertising - one of the highest rates of returns for marketing. Management = a process designed to achieve an organization"s objectives by using its resources effectively and efficiently in a changing environment. Efficiently means accomplishing the objectives with a minimum of resources. Managers = those individuals in organizations who make decisions about the use of resources and who are concerned with planning, organizing, staffing, directing and controlling the organization"s activities to reach its objectives. The importance of management - know for midterm.
