PSY 140 Lecture Notes - Lecture 27: John B. Watson, Greenville, South Carolina, American Revolution
Document Summary
John broadus watson and behaviourism: john watson was born in greenville, south carolina, usa. He earned his phd in psychology at the university of chicago where he also lectured. He later took up a professorship position at johns hopkins university. Scandal contributed to his being fired from the post, and he left for new york in. 1920, getting out of the academic world to apply his experience to the advertising industry quite effectively: nevertheless, he kept writing articles on psychology for influential magazines including harpers and cosmopolitan. Watson strongly rejected introspection as a way of understanding human behavior. His approach was based on the concepts of empirical behavioral evaluation, and emphasized the role of the environment in shaping human development. In germany and america, the first psychological laboratories founded defined psychology as the study of consciousness. The primary approach used to explore the nature of consciousness was introspection or the study of one"s own behaviour.
