BUS 325 Lecture Notes - Lecture 4: Mazda3, Sport Utility Vehicle, Acura
31 Mar 2019
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Date that the company started developing its twitter campaign. Change in income since the campaign was lost https://www. brandwatch. com/blog/best-marketing-campaigns-2016/ Recommendations: establish a luxury brand image a. Increase price of cx - 9 (luxury suv) to be a bargain bmw, tesla, mercedes - Benz (need to look at prices: market it to be up to par with the words bargain luxury , commercial depicting luxury i. ii. Dealers and customers: location, target college grads/low income, 1% apr if you show documents college diploma, first car out of school , package deals for particular companies (b2b) **, offer discount fleet to rental companies i. Source of revenue + more exposure to mazda as consumers use rental: large businesses i. ii. High-end professionals seen mazda: mazda discounts for family mazda"s (b2c) **, ex: if a husband has a mazda cx-9, then a mazda3 would be cheaper for the wife. Relevant competitors: toyota, honda, kie, hyundai, nissan, ford.
