PSY 364 Lecture Notes - Lecture 6: Psy, Dan Ariely, Methadone
29 Mar 2020
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Immediate emotions at moderate intensity seem to influence valuation. When you were a kid, you knew it was better than to ask permission if one of your parents were running around super mad. Subjects were first given a mood induction task. Reliving a previous emotional experience (positive or negative) View product advertisements with 1 of 2 goals. Check for spelling and grammar (superficial task) Brief filler task to undo the mood induction. But only when they were asked to evaluate the ads as they were encountered. Non-evaluative exposure to the ads didn"t produce biased judgments. Immediate emotion also appears to be used more when to-be-evaluated outcomes are unfamiliar. This makes sense if valuation is done using heuristics. Decision makers don"t need to figure out how to value familiar outcomes. There are prescriptive suggestions about how to avoid making choices that are. Stop and make attributions about the source of the affect.
