MKT 510 Lecture Notes - Lecture 2: Ikea

• School: Strayer University
• Department: Marketing
• Course: MKT 510
• Professor: Dr.Evangeline Jefferson

Document Summary

Benefits of the proposed deal for the ceo. 1 our company would only gain from the charges of allowing the chinese firm to go ahead and license the technology. There will be many risks associated with the deal if the. Chinese company succeeds in securing a license for the technology. Firstly, given the fact that my organization is still small and has no global network, it may be hard to compete with the. Chinese firm after allowing them to use the technology. Also, the chinese firm may develop cheaper ways of obtaining the raw materials for manufacturing the laser disks that may make them sell the product at much lower prices. 1 i would suggest that my ceo carries out a quick analysis of the long-term effect of such a deal, whether it will be beneficial to the company regarding market expansion or not. Such agreements require careful decision-making to minimize risks.